
It is an opportunity to speak to their fans as well.”īy infusing the popular UK-based boxers, UFC and EA also tap into a completely different market and demographic, and with a stretch, boxing fans in general, hoping to make the game a commercial success. They certainly have significant fan bases. Both of them were interested in partnering with us, and it was fantastic … Their popularity outside of the UFC speaks to a broader audience. “Heavyweight boxing has definitely seen a resurgence in recent years, and it was just a great opportunity. “When we’ve brought in other fighters and personalities outside of the sport into the game, they’re very, very popular,” said Hayes. With bandwidth and priority being of the essence, the Canadian-based Hayes’ bread and butter, for the time being, is UFC, and he said playable characters like Fury and Joshua are a big hit with their gaming community. But as soon as I find out when the right time is, I’ll be yelling at people. I don’t think anyone at EA Sports ever said ‘cancel Fight Night.’ It’s really just never the right time. When EA Sports signed a deal with the UFC, EA said, ‘hey, let’s have this fighting sports team start making this UFC game.’ We’ve just been busy making the UFC game, and it’s been challenging finding solutions for getting spun up and done at the same time.

In addition, the Ultimate Compilation is available now in North America and anticipated on Apthroughout Europe for the suggested price of $4.99 USD via PlayStation Network. The Ultimate Compilation, featuring access to five classic fights in UFC history, is available now worldwide for a suggested purchase cost of 400 Microsoft Points for Xbox 360. In addition, the International Pack is available now in North America and anticipated on Apthroughout Europe for a suggested purchase cost of $4.99 USD via PlayStation Network. The International Pack, featuring UFC fighters “The Korean Zombie” Chan-Sung Jung, England’s John Hathaway, Germany’s Pascal Krauss, Australia’s Kyle Noke and Italy’s Alessio Sakara, is available now worldwide for a suggested purchase cost of 400 Microsoft Points for Xbox 360. The latest content offering, available for the the Xbox 360® videogame and entertainment system from Microsoft and PlayStation®3 computer entertainment system, includes the following items:

today announced downloadable content availability and new content release plans for UFC® Undisputed® 3, the latest installment in the critically acclaimed mixed martial arts (MMA) videogame franchise based on the Ultimate Fighting Championship® organization.
